Helping people, products, and teams thrive.

  • I’m a researcher at heart, so when we work together, I'm not handing you a framework or a checklist, I am truly listening to who you are and what you want to achieve.

    I believe we do our best work when we show up authentically and lean into our passions and unique strengths. I work to deeply understand your values and from there, we problem solve together.

    I've worked with people just starting their career and people running organizations. These conversations are often different, but they both benefit from someone who genuinely wants to see you at your best and help you get there. That's what I do.

  • I've spent more than 15 years working at the intersection of human behavior and product decision-making at Google, Spotify, and Microsoft. The best products are built on a genuine understanding of the people who use them.

    Throughout my career, I've designed and delivered research that has shaped some of the most widely used consumer products in the world. I know how to ask the right questions, find the right people, and turn what I learn into insights that actually influence decisions.

    Today, I bring that same rigor and curiosity directly to your organization. Whether you need foundational research to understand your users, evaluative studies to sharpen what you've built, or strategic insights to inform where you're headed next, I’m here to help.

  • I have been building and leading large organizations at Spotify and Google for the last decade. Companies that are data informed build better products, make better decisions, and grow with more confidence.

    I have helped to establish an insights practice as a strategic function, established career frameworks and hiring best practices, and led global teams of 90+ people.

    I've worked across product strategy, international growth, payments, lifecycle engagement, and everything in between. I know what it takes to build an insights function that actually influences organizations and decisions.

    These days I work directly with leaders who are building a research practice from scratch. trying to grow their team, influence product strategy, or shift how your organization makes decisions. I've probably been there and I’d love to help.

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Ready to chat?